About us



WirtschaftsWoche is currently the biggest business magazine in Germany. It explains the world of business in all its depth and shows its readers how to use this knowledge for their personal assets and career. WirtschaftsWoche is a navigator and coach in one – with a clear standpoint.

The WirtschaftsWoche group of brands offers you the unique opportunity to address decision-maker target groups in a variety of ways: as well as the magazine, the website and the app, the media brand also offers a wide portfolio of publications, podcasts, newsletters and events for the most diverse of user groups.

WirtschaftsWoche’s tight-knit network of available media channels gives an insight into the target group’s information and user behaviour. This makes it an essential component of your decision-maker communications strategy.

WirtschaftsWoche’s readers are part of Germany’s business elite. They are decision-makers in SMEs, male, 30-59 years old, have an above-average level of disposable income and mainly work in executive roles. Not only do they make investment decisions at work, but also in their capacity as private consumers. Their role as opinion leaders and multipliers – both professionally and privately – make them an indispensable premium target group.




Beat Balzli