The Gala

The Best Brands Gala takes place every year in February in the ballroom of the Hotel Bayerischer Hof in Munich. Over 650 guests from the business and retail worlds and the media attends he event, which has become a firm fixture in the calendar as the most relevant German marketing award.

In a festive award show, the results of the complex study of GfK were announced, honoring not only the top 10 winners but also the respective “Best Brands” of the individual categories.

In 2020 the “Best Company Brand in Europe”, the “Best Product Brand”, the "Best Growth Brand" and in two special categories the “Best Sustainability Organisation” and the “Best Future Tech Brand” were awarded.