The Gala

The Best Brands gala took place in the ballroom of the Bayerischer Hof Hotel in Munich. A highlight of the event was meeting and listening to Australian fashion icon Elle Macpherson. As a supermodel and entrepreneurial businesswoman, Elle not only possesses extensive insider knowledge about wellness, fashion, fashion brands, and the entire industry but has also become a brand of her own. 

Host and journalist Linda Zervakis guided us through this gala. 

In a ceremonial award show, the results of the underlying GfK study were announced and awards were presented to not only the top 10 winners but also each of the ‘Best Brands’ in the individual categories.

This year’s categories were "Best Brand Overall", "Best Brand Beauty“, "Best Brand Fashion“ and "Best Momentum Brand“.