Best Brands
The Best Brands awards have been conferred annually since 2004. You can find information on and photos of all the galas in our archive.
Click through the different years and see which brands and people have already received these accolades.
Archiv
Best Brands 2023
The winners 2023:
Best Brand Overall - Lego
Best Corporate Sustainability Brand - dm
Best of the Best Brands - Bosch
Best of the Best Brands - Lego
Best of the Best Brands - Nivea
Best Brands 2022
The winners 2022:
Best Brand Overall - Sony Playstation
Best Brand Food & Beverages - Rügenwalder Mühle
Best Brand Travel - Booking.com
Best Hybrid Brand - DHL
Best Brands 2021
The winners 2021:
Best Brand Overall - Bosch
Best Brand Health & Wellbeing - Alnatura
Best Brand Consumer Electronics - Samsung
Best Brand Customer Centricity - Amazon
Best Brands 2020
The winners 2020:
Best Overall Brand - Adidas
Best Product Brand - WMF
Best Growth Brand - Charbroil
Best Sustainability Organisation - WWF
Best Future Tech Brand - Dyson
Best Brands 2019
The winners 2019:
Best German Corporate Brand Internatinoal - Adidas
Best Product Brand - Lego
Best Growth Brand - Lillet
Best Digital Life Brand - Amazon
Best Brands 2018
The winners 2018:
Best Corporate Brand in Europe - Ikea
Best Product Brand - Nivea
Best Growth Brand - Lay's
Best Millenials' Brand - Nike
Best Brands 2017
The winners 2017:
Best German Corporate Brand Internatinoal - BMW
Best Product Brand - Coca-Cola
Best Growth Brand - Duplo (Ferrero)
Best Future Mobility Brand - Tesla
Best Brands 2016
The winners 2016:
Best Corporate Brand in Europe - Porsche
Best Product Brand - Nivea
Best Growth Brand - WMF
Best Highest Growth eCommerce Brand - Amazon
Best Brands 2015
The winners 2015:
Best Corporate Brand - Miele
Best Product Brand - Bose
Best Growth Brand - Nike
Best Fashion Brand - Hugo Boss
Best Corporate Brand Italy - Ferrero
Best Brands 2014
The winners 2014:
Best Corporate Brand - BMW
Best Product Brand - Nivea
Best Growth Brand - Captain Morgan
Best Premium Beauty Brand - Chanel
Best Corporate Brand China - Apple
Best Product Brand China - Master Kong
Best Brands 2013
The winners 2013:
Best Corporate Brand - Amazon
Best Product Brand - Nivea
Best Growth Brand - Samsung
Best Sports Brand - Adidas
Best Entrepreneur - Götz W. Werner, dm-Drogerie Markt
Best Brands 2012
The winners 2012:
Best Corporate Brand International - BMW
Best Product Brand - Apple
Best Growth Brand - HTC
Best Retailer Brand Nonfood - Amazon
Best Brands 2011
The winners 2011:
Best Corporate Brand - Volkswagen
Best Product Brand - Lego
Best Growth Brand - Apple
Best Service - Kempinski
Best Brands 2010
The winners 2010:
Best Corporate Brand - Google
Best Product Brand - Lego
Best Growth Brand - Samsung
Best Sustainable Brand - Henkel
Best Brands 2009
The winners 2009:
Best Corporate Brand - Google
Best Product Brand - Miele
Best Growth Brand - Mey
Best Design Brand - Artemide
Best Brands 2008
The winners 2008:
Best Corporate Brand - Lufthansa
Best Product Brand - Canon
Best Growth Brand - Sony Ericsson
Best Luxury Car - Aston Martin DB9
Best Brands 2007
The winners 2007:
Best Corporate Brand - Miele
Best Product Brand - Canon
Best Growth Brand - Sony Eriscsson
Best Luxury Brand - Gucci
Best Brands 2006
The winners 2006:
Best Corporate Brand - Google
Best Product Brand - Tchibo
Best Growth Brand - Motorola
Best Financial Brand - UBS
Best Brands 2005
The winners 2005:
Best Corporate Brand - eBay
Best Product Brand - Adidas
Best Growth Brand - Samsung
Best Personality Brand - Günther Jauch
Best Brands 2004
The winners 2004:
Best Corporate Brand - Siemens
Best Product Brand - Adidas
Best Growth Brand - Haribo
