People’s approach to media has changed. Listeners now consume various audio formats on different end devices, allowing them to put together their own individual programme. Those who wish to advertise successfully must reach the target groups despite the fragmented use of media. To this end, RMS has developed the first intelligent audio data management platform, thereby creating the technological basis for fully data-driven audio campaigns.
RMS is the leading marketer on the German audio advertising market. With its extensive portfolio, it offers advertisers individual solutions for reaching their target audience effectively.
The marketing services provided by RMS extend across the entire audio spectrum, embracing the advertising times and formats of 173 private radio stations and more than 2,000 online audio streams and mobile apps. RMS AUDIO TOTAL brings together the outstanding reach of FM radio and the targeted approach of online audio in one product. This convergent approach is geared towards people’s altered listening habits and uses new and established touchpoints to successfully motivate consumers in their individual everyday situations.
RMS is the driving force behind numerous innovations in the areas of convergence assessment, market research, media management and creation – always with the aim of offering advertisers solutions to the complex demands of effective media planning with booking tools and new ways of proving the effectiveness of the approaches used.