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Insights 2024

 

Each Best Brands category is based on a complex statistical measurement model. Here you get a detailed impression of how the top 10 of the individual categories are positioned on the core dimensions of the measurement models. 

In 2024, the following categories were awarded in addition to the "Best Brand Overall":

„Best Momentum Brand“,  „Best Brand Fashion" and "Best Brand Beauty".

The study design booklet 2024

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