Each Best Brands category - Best Corporate Brand, Best Product Brand, Best Growth Brand and the special category - is based on a complex statistical measurement model. Here you get a detailed impression of how the top 10 of the individual categories are positioned on the core dimensions of the measurement models. 

In 2022, the following categories were awarded in addition to the "Best Brand Overall":

"Best Brand Food & Beverages", "Best Brand Travel" and "Best Hybrid Brand".