Frank Bachér has been Head of Digital Media at audio marketer RMS since 2016. In this position he is responsible for the ongoing development and strategic expansion of the digital and programmatically driven advertising business for audio offers.Bachér, who is originally from Munich, began his career at Axel Springer and went on to work at Tomorrow Focus. He has also held the roles of Chairman of the Board at the eBay Advertising Group, Director of Marketing & Sales at InteractiveMedia and Vice President of Online and Central Europe at Sabre Travel Network. Most recently, he worked as Managing Director Northern Europe at Rubicon Project.
Swiss journalist Beat Balzli has been editor-in-chief of WirtschaftsWoche magazine since April 2017. He joined the publication from the Welt Group, where he was responsible primarily for Welt am Sonntag as deputy editor-in-chief from 2013. Prior to that, the graduated economist and business administrator was editor-in-chief of the Swiss Handelszeitung for three years and editor at news magazine Der Spiegel for many years, as well as working at the Swiss SonntagsZeitung and Swiss news magazine Facts.
Since 2012, Dr Martell Beck has worked at the Berliner Verkehrsbetrieben (BVG), the city-owned municipal transport operator of Berlin, as Head of Marketing & Sales, where he manages a team of around 700 employees. Before that he worked in various management positions at Deutsche Bahn (German Rail) and Stuttgarter Straßenbahnen, which operates Stuttgart’s public transport. In 2015 he orchestrated a fundamental realignment of the BVG’s communication with the campaign “Weil wir dich lieben” (Because we love you). In spring 2018 he was awarded by the Art Directors Club (ADC) as Client of the Year.
Peter Christmann is an experienced media CEO who works at board level in the European media industry (for example at ProSiebenSat.1 Media, Mediaset and Goldbach). With a strong track record as an entrepreneur, he has successfully founded several start-ups including Media GroupOne, which was taken over by Yahoo in 2015, and Goldbach Germany, of which he is Chairman. As well as being co-founder of Media4Planet, he also established Orange Ocean, an NGO committed to protecting the world’s oceans.
Since 1999, Michael Durach has been Managing Director of Germany’s biggest mustard and condiments supplier, Develey Senf & Feinkost GmbH. Together with his brother Stefan Durach, the managing partner is meanwhile the fourth generation at the helm of the traditional Bavarian company. Michael Durach has established Develey as the first port of call for high-quality specialities that combine individuality, trend awareness, tradition and a regional focus in equal measure. Develey has meanwhile established itself in the industry as the leading company for customer orientation and sustainability.
Since August 2016, Kerstin Erbe has been Director of Product Management at Germany’s largest drugstore chain dm-drogerie markt, which develops the dm brands. And in the regions of Hesse, Lower Saxony and North Rhine-Westphalia, she also oversees around 260 branches of dm. After graduating from the University of Münster, she gained extensive experience at global companies in the branded goods industry for over 20 years, including at Schwarzkopf & Henkel, Colgate-Palmolive and Johnson & Johnson in Germany, France and Switzerland, which she is now applying to her work at dm. Jogging and cycling in nature leave her energised and positively brimming with new ideas. She is married and has a daughter.
Ronald Focken began his career in the advertising industry as a client consultant at the FCB Group and at Economia in Hamburg. After working as a budget director at Scholz & Friends, he joined the Serviceplan Group in Munich in 1990. He is a managing partner of various Serviceplan agencies and also joined the management team of the holding company in 2002. In this role, Focken is responsible for global business development and consulting. He is also a visiting lecturer at the Brand Academy of the German Brands Association at the European Business School.
Mathias Friedrichs studied psychology and media studies. After graduating from the University of Erlangen-Nuremberg, he got his foot on the career ladder at the GfK, Germany’s largest market research institute, where he held various positions in project management and client consultation. Since 2018 he has been responsible for the DACH region as Director of Consumer Insights. Together with his team he advises manufacturers and retailers on customer centricity using syndicated data analytics solutions.
After studying marketing, Thomas Gries dedicated his professional career to the development and management of brands. In the past 30 years he has accompanied several large international FMCG brands, as well as new and service brands, on their journey. He has held management positions at companies including Procter & Gamble, Coca-Cola, Kraft Foods, Underberg and Mars Petcare. Today he is the Managing Director of the Markenverband’s member service in Berlin.
Nele Heise is a freelance researcher and speaker for digital media and communication. She has worked at the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) and the University of Hamburg and is co-founder of the research network Otherwise Network. As well as topics like the media transformation and digital ethics, since 2012 Nele Heise has also been focusing her attention on the German-speaking podcast scene and advising, for example, media companies. She is also in the jury of the German Podcast Award and Programme Advisor of re:publica.
Since 2011, Clarissa Moughrabi has been responsible for the market research of Axel Springer and Media Impact, the marketer of Axel Springer and the Funke Mediengruppe. The focus of her work is the alignment of market research activities with market requirements and the digital development of the media brands. Prior to that, the communication studies graduate managed the Marketing & Research department of the Bauer Media Group and was also Deputy Managing Director of the MediaCom agency.
Since 2012 Kristin Rau has been writing for WirtschaftsWoche and moderating events and discussion panels. As Deputy Head of the Innovation & Success department, she sheds light on trends and topics from the world of work. The political scientist completed her traineeship at the Georg von Holtzbrinck School for Business Journalists. Prior to that, she gained experience in radio and television, which has proven very useful during her work in the multimedia world.
As Head of Corporate Brand and Reputation Management at Bayer AG in Leverkusen Uwe Schmidt is responsible for the global brand strategy and brand management of the Bayer Group. He started his career after his studies of agricultural science focusing on viticulture and communication science at the Universities Stuttgart Hohenheim and Stellenbosch, South Africa. Then he changed to Bayer AG where his responsibilities were growing at local, regional as well as at global level. Before he assumed his current position he was Head of Global Branding at Bayer CropScience overlooking its global product brand portfolio.
Head of Global Brand Management and Social Media at Innogy, Sabine Schmittwilken created and launched the brand in 2016. Her buzzword: relaunch. Launching innogy was a mammoth task and probably the biggest economic relaunch in the German energy industry. Sabine Schmittwilken succeeded in not only increasing the brand’s profile, but also making it Europe’s fourth most valuable brand in the sector of sustainable energies within just 18 months. Her recipe for success: being open to new things, a feel for the zeitgeist, curiosity combined with strategic thinking, creativity. And not forgetting, of course, courage.
Cawa Younosi is Head of Human Resources Germany at SAP SE and Member of the Management Board at SAP Germany, which makes him responsible for over 22,000 employees. Prior to that he held the role of Director of Corporate Affairs in the office of the Managing Director of SAP Deutschland. Younosi began his professional career at Deutsche Telekom and following positions at TNT Express and Atos Origin, he joined SAP in August 2009.